THE LAZIEST P.R. STUNT OF ALL TIME GETS AN UPGRADE

As everyone who’s read this blog for any length of time knows, I’m forever pointing out various iterations of the Laziest P.R. Stunt Of All Time, namely gluing a bunch of Swarovsky (it’s always Swarovsky) crystals to some mediocre gadget and putting an astronomical price on it.  I swear you see some variation on this pathetic cry for attention about once a month.

Here it is yet again, albeit with a slight change.  This time it isn’t Swarovsky crystals they’ve glued to the outside of a perfectly ordinary Swiss Army Knife, but real diamonds.  Ooooh, catch me, Mildred, I think I’m going to faint.

Although they’ve upped the bling factor this time around, as always with the Laziest P.R. Stunt Of All Time, they didn’t go with a high-end version of the original product, but a very average Swiss Army Knife, the kind you could buy for about $20 if it wasn’t crusty with pressurized coal.  You’d think they’d want to go with the hundred-tool model, wouldn’t you?

Someone, perhaps a college professor or somebody who works for a think tank, has to explain to me why these things are NEVER the high-end version of the original (non-blinged) gadget, but always a unit from the low end of the price scale.  It’s ALWAYS that way, so there must be a reason why, but it escapes my little brain.

Diamond Knife: Swiss Army Goes Bling with the Victoria Collection – Gizmodo

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