Remember when I pointed out the other day how none of the most popular websites were created by any of the Big Media Conglomerates?

So, if you’re Viacom, NBC/Universal, Disney/ABC or one of the other BMC’s and you’ve been hearing about this “Internet” thing and how popular it’s becoming and you want to get in on that sweet, sweet cyber-money, what do you do?

You throw money at the situation and buy one of the businesses that has something “hot” and “edgy” going.  Duh.

Big media hunts for Web cred, again.