The Cranky Media Guy

I keep telling you people that the World’s Lamest P.R. stunt is taking some normal gadget, cover it with Swarovsky crystals and announce that you’re selling it for some astronomical price.  Here that lame-ass stunt again.  Oh wait, this time it isn’t SWAROVSKY crystals.  Hmm, now I have a dilemma.  Is it still the World’s Lamest P.R. Stunt if they don’t use SWAROVSKY crystals?  Lemme think about it for a moment.

OK, I’ve thought about it.  Yup, it’s still VERY lame.

As I say every time this kind of thing comes up, wake me when someone actually BUYS one of these gold-plated turds.

Tivoli’s crystal encrusted Model One - Engadget