Well, the first thing to say here is that I really doubt that this Lonelygirl15 spin-off will be as popular as the original. The initial appeal of Lonelygirl15 was that people thought it was REAL. When they found out it wasn’t, a lot of them were already hooked on the storyline; also, some new people were brought in by all the talk and debate about the series.
This spin-off won’t have that buzz going for it. It’ll just be a story on the ‘Net and that, in and of itself, isn’t enough to make it a phenomenon.
Second, the part of the story about how the creators of Lonelygirl15 are “famous” (only sort-of at best; I can’t name them, can you?) sounds pretty familiar to me. I’ve done a LOT of stuff that has gotten me on the TV news and in newspapers and magazines over the years, but I ain’t rich either. Part of that is because I’ve never really been money-oriented (which might be a nice way of saying I’m a dork about money). I’m REALLY good at coming up with ways to get money attention, but considerably less good at figuring out how to turn that into money.
If you want to be rich and famous, pay me a reasonable fee and I’ll handle the “famous” part. It’s going to be up to YOU, however, to “monetize” that, as they say.