IT ISN’T *EXACTLY* “RADIO WITHOUT COMMERCIALS”

In Dallas, Commercial Radio Without Commercials – New York Times

Interesting experiment.  God knows SOMETHING has to change with terrestrial radio; audiences just aren’t willing to put up with 12 to 16 minutes of commercials per hour anymore, now that they have MP3 players handy.

The last paragraph of this story, however, demonstrates the stupidity of some radio programmers, however. 

But Mr. Freeman, the Dallas station manager, says he has had his fill
of classic-rock bands like Led Zeppelin. “A friend of mine said,
‘They’ve been climbing that stairway to heaven for 30 years, you’d
think they’d be there by now,’ ” he said.

If the audience isn’t tired of hearing “Stairway to Heaven,” why do you want to stop playing it?