Washington Business Journal: Sales Moves

Yeah, you’ve noticed this trend for restaurants and other businesses to offer either Coke OR Pepsi but not both.  Sucks, doesn’t it?

About five years ago, my wife, daughter and I were living in Boise.  The “little woman” and I took a ride up to Idaho City, a teeny town north of Boise a ways.  There was (and probably still is) a small hot dog stand up there on the road through town.  As I ordered our lunch, I noticed that the place offered both Coke and Pepsi.  I said something about how unusual that was to the lady who took my order, who turned out to be the owner of the establishment.

She told me that the local Coke distributor had offered her incentives to drop Pepsi from her menu.  When she said she thought she should have both for her customers, Mr. Coke Guy informed her that the price for delivering Coke syrup to her was going to be higher than he had told her, since she was so out-of-the-way and all.

She explained to me that she couldn’t pass the higher price along to the customers, as people wouldn’t pay more for one cola than for the other.  I asked her why she continued to offer both sodas.  She told me, “I’ll be damned if I’m going to let someone tell me how I can run my business,” referring to the Coke distributor.

You’ve gotta admire that kind of spirit.  She wasn’t going to take any shit from anyone and good for her.  I hope she’s still there, running the hot dog stand in Idaho City and I hope she’s making a ton of money from it.  Fuck big corporations!