PR Stunt Crystals – MAKE IT STOP! PLEASE MAKE IT STOP!

If you’ve read this blog for any time at all, you’ve seen me rant several times about the trend of covering mediocre techno gadgets in Swarovsky crystals (it’s ALWAYS Swarovsky crystals!).

The gadgets themselves, stripped of the crystals, are invariably mediocre and ridiculously over-priced.  The formula never changes.  Here is yet another example of the Worst P.R. Stunt Of All Time.  Wake me if you ever see anyone actually BUYING one of these things, will you?

Exclusive: Philips and Swarovski Launch Active Crystals Luxury Electronics in US – Gizmodo