I’ve just figured something out. At the risk of seeming immodest, I’m WAY more creative than the people who run the “guerrilla marketing” companies whose websites I’ve seen on the Internet. Sorry, geniuses, but hiring “street teams” via Craigslist is NOT cutting-edge. (For the uninitiated, “street teams” are attractive young people who walk around high-traffic [...]

In Dallas, Commercial Radio Without Commercials – New York Times Interesting experiment.  God knows SOMETHING has to change with terrestrial radio; audiences just aren’t willing to put up with 12 to 16 minutes of commercials per hour anymore, now that they have MP3 players handy. The last paragraph of this story, however, demonstrates the stupidity [...]

Newly fired Imus meets with Rutgers players Here’s my biggest problem with the Don Imus story: there’s no good guy to root for. Let’s start with Imus, since it did start with him, after all.  Imus is an asshole.  Always has been.  Given that, did he have the right to call the Rutgers women’s basketball [...]